The Importance and Variety of Ostomy Products: Helping Patients Find the Right Fit

The Importance and Variety of Ostomy Products: Helping Patients Find the Right Fit

agrace@hcd.com

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Understanding Ostomy Care

For patients adjusting to life with an ostomy, the right supplies can make all the difference in maintaining comfort, confidence, and independence. Yet with so many product options available and every patient's needs being unique, selecting the right solution can feel overwhelming for both patients and care teams. Because every ostomy is different, there is no one-size-fits-all solution. Product selection often depends on factors such as stoma type, body contours, skin condition, activity level, dexterity, and personal preferences. This individualized approach is supported by research published in the Journal of Wound, Ostomy & Continence Nursing *, where an international panel of ostomy experts identified key factors to consider when helping a person with an ostomy determine appropriate product options. Their findings reinforce that product needs can vary based on a person's body, lifestyle, and preferences. Helping patients find products that fit comfortably and perform reliably is essential to supporting both physical health and emotional well-being.

Why Product Selection Matters

Choosing the appropriate ostomy supplies can help patients:

  • Maintain healthy peristomal skin
  • Reduce leaks and unexpected pouch changes
  • Improve comfort throughout daily activities
  • Build confidence returning to work, travel, and social activities
  • Support greater independence at home

Even small adjustments in product selection can significantly improve a patient's day-to-day experience and reduce unnecessary follow-up visits.

Understanding the Variety of Ostomy Products

There are many types of ostomy products designed to meet different clinical and lifestyle needs. Depending on the patient, care may include:

  • One-piece and two-piece pouching systems
  • Closed-end and drainable pouches
  • Flat, convex and moldable skin barriers
  • Ostomy accessories designed to improve fit and comfort

Finding the right combination often requires evaluating both clinical needs and patient preferences over time.

Supporting Better Outcomes Through Education

For many patients, adjusting to life with an ostomy extends beyond learning how to use new supplies. Education, encouragement, and ongoing support are equally important.

Case managers can help by:

  • Reinforcing proper product use and replacement schedules
  • Identifying signs that a product may no longer be the best fit
  • Encouraging patients to report skin irritation or leakage early
  • Connecting patients with resources that simplify ongoing supply management

These conversations help patients become more confident in managing their care while reducing avoidable complications.

A Partner Throughout the Care Journey

Navigating ostomy care shouldn't feel overwhelming. Home Care Delivered works alongside case managers, providers, and patients to simplify the process from referral through ongoing supply management.

Our team helps coordinate insurance verification, documentation requirements, and product fulfillment while providing access to a broad selection of high-quality ostomy products. By reducing administrative complexity and helping patients receive supplies that meet their individual needs, we support continuity of care and greater confidence at every stage of the journey.

Home Care Delivered Welcomes Christian Richards as Chief Financial Officer

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Richmond, VA (August 2026)

Home Care Delivered, Inc. (HCD), a leading provider of insurance-covered medical supplies for people with chronic health conditions, welcomes Christian Richards to the company's leadership team as Chief Financial Officer.

Christian Richards joins HCD with more than 20 years of healthcare finance experience and a strong background in financial leadership, operational strategy, and driving sustainable growth across healthcare organizations. His experience spans financial reporting, planning and analysis, revenue cycle management, mergers and acquisitions, and the development of scalable financial operations designed to support growth and organizational performance.

In previous roles, Christian served as Chief Financial Officer at Invo Healthcare and held senior finance roles across a variety of healthcare and diagnostic services organizations. Throughout his career, he has built and led high-performing finance teams, modernized financial reporting systems, and collaborated with operational leaders and boards to drive strategic decision-making and strengthen business outcomes.

“I'm thrilled to welcome Christian Richards to Home Care Delivered as our Chief Financial Officer,” said Gayle Devin, CEO. “Christian brings an exceptional combination of financial leadership, strategic insight, and operational expertise that will be instrumental as we continue to execute our long-term growth strategy and expand our impact across the healthcare continuum. As we celebrate our 30th year of serving patients, caregivers, and healthcare partners, Christian joins us at an exciting time in our company's evolution. His proven ability to build high-performing finance organizations, drive operational excellence, and support sustainable growth makes him an outstanding addition to our executive leadership team.”

Home Care Delivered Welcomes Frank Segura as Senior Vice President of Payer Strategy and Access

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Richmond, VA (May 2026)

Home Care Delivered, Inc. (HCD), a leading provider of insurance-covered medical supplies for people with chronic health conditions, welcomes Frank Segura to the company’s leadership team as Senior Vice President of Payer Strategy and Access.

Frank Segura joins HCD with more than 25 years of healthcare experience and a strong background in driving growth, building payer partnerships, and advancing value-based care initiatives. Throughout his career, he has worked alongside national and regional health plans, health systems, and provider organizations to negotiate complex agreements and support scalable healthcare networks.

In previous roles, Frank has led initiatives focused on value-based reimbursement models, full-risk arrangements, and large-scale provider partnerships designed to align performance with long-term sustainability and improved patient outcomes.

“We are pleased to welcome Frank Segura to the HCD team as Sr. Vice President of Payer Contracting and Payer Relations,” said Gayle Devin, CEO . “As HCD continues to expand, strengthening and advancing our relationships with payers across the country will be essential to supporting our growing customer base and long-term strategic objectives. Frank brings deep expertise in payer contracting and relationship management, and we are confident his leadership will further enhance our ability to collaborate with both new and existing payer partners. Together, we will continue developing innovative, value-driven contracting strategies that help mitigate risk, improve patient access to high-quality products and services, and support cost-effective outcomes for health plans and their members.”

Going Beyond the Call: Helping a Member When It Mattered Most

Going Beyond the Call: Helping a Member When It Mattered Most

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A Member’s Story

At Home Care Delivered (HCD), every order represents a real person with unique needs. Many of the members we serve are managing chronic health conditions, caring for loved ones, or working to maintain their independence at home. That’s why our team approaches every conversation with compassion and care, treating each member the way we would treat our own family.

Recently, one of our Customer Care Representatives, Daniel, was making a routine monthly call to a 97-year-old member in New Jersey to help her reorder her medical supplies. It was a conversation like the many our team has every day — checking in, making sure she had what she needed, and ensuring her supplies would arrive on time.

But during the call, Daniel sensed something wasn’t right.

There was something in her voice, in her answers, that alerted Daniel that she seemed to be in physical distress. Rather than rushing through the call, Daniel took a moment to check in with her and asked how she was feeling. As he listened, he grew increasingly concerned that she was experiencing a health issue.

Daniel immediately went into action.

Knowing the member lived in a senior living community and that it was after normal business hours so he wouldn’t be able to get an employee on the phone, Daniel kept the woman on the phone while alerting his supervisor. Together, they attempted to contact the members’ alternate emergency contact — but quickly realized the number was no longer in service.

Without hesitation, the team shifted their focus to getting her help through emergency services.

Connecting to emergency services from a workplace call system — especially in another state — isn’t always straightforward. While Daniel stayed on the phone reassuring the member that help was on the way, his supervisor worked to locate and connect with the correct EMS team in her area.

Within minutes they were able to reach the appropriate 911 dispatch center and coordinate assistance. Daniel remained on the phone with the member, calmly talking with her and assuring her that emergency services were on the way.

Moments later, EMS reported they were just moments away from reaching her.

This wasn’t part of a script. It wasn’t something anyone trained specifically for. It was simply a team member recognizing someone needed help — and stepping up to make sure they were okay.

At Home Care Delivered, caring for our members means more than delivering the right products. It means listening, responding, and being there when it matters most.

Because when someone trusts us with their care, we believe they deserve to be treated just like family.

Allowable Amounts and Coverage Expertise

Allowable Amounts and Coverage Expertise

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Incontinence Awareness: Allowable Amounts and Coverage Expertise

Incontinence affects more than 25 million adults in the United States, and national studies show that nearly half of adult women and a significant percentage of men experience some degree of urinary leakage. Access to the right products plays an important role in maintaining comfort, dignity, skin health, and quality of life.

For Health Plan Case Managers, understanding plan-specific allowable amounts and coverage requirements is essential. These guidelines determine the types, sizes, and quantities of incontinence supplies members can receive through their insurance. When coverage requirements and member needs are aligned, members are more likely to receive the right product from the start, reducing delays, denials, and product changes.

What Are Allowable Amounts for Incontinence Supplies?

Allowable amounts refer to the maximum quantity and type of incontinence products that a health plan will cover for a member within a specific time period, typically monthly.

These limits help ensure appropriate utilization of supplies while supporting member needs. However, coverage guidelines can vary between health plans, including:

  • Maximum monthly product quantities
  • Approved product types (briefs, pull-ons, underpads, liners)
  • Documentation or diagnosis requirements
  • Physician order or medical necessity criteria

Because of these variations, accurate product matching and coverage expertise are critical to avoid delays and ensure members receive the supplies they need.

Why Coverage Expertise Matters for Case Managers

Navigating coverage guidelines can take valuable time away from member care coordination. When allowable amounts, product types, or documentation requirements are unclear, referrals can be delayed or require resubmission.

Working with a partner that understands health plan coverage requirements for insurance-covered medical supplies helps Case Managers streamline this process. That’s where your Account Executive and the HCD team help to support you.

Our coverage expertise helps ensure:

  • Referrals are submitted with complete and accurate documentation
  • Members receive products that meet both clinical needs and plan guidelines
  • Orders move forward without unnecessary delays or denials
  • Case Managers spend less time navigating coverage rules

How HCD Supports Case Managers and Members

At Home Care Delivered (HCD), we specialize in supporting Health Plan Case Managers, physicians, and members through deep knowledge of insurance coverage rules for medical supplies.

Our team works collaboratively to ensure members receive the right products, in the right quantities, at the right time.

We support Case Managers by helping to get a personalized product solution specific to each member’s specific needs.

Our trained specialists understand your health plans’ coverage requirements, and work closely with the physician to provide products that best support each member. The product solution is based on coverage requirements, member needs, body type, and condition severity, helping improve comfort and effectiveness.

 

Our team:

  • Align coverage requirements with member needs
    We review plan-specific allowable amounts to ensure recommended products meet both clinical and coverage criteria.
  • Provide product sampling when needed
    When fit, comfort, or preferences require testing, members can try different options to identify the best solution.
  • Simplify referrals and documentation
    Our team understands plan requirements and works to ensure referrals and documentation are complete and compliant, reducing back-and-forth communication.

Partnering with Experts in Insurance-Covered Medical Supplies

By combining coverage expertise, product knowledge, and member-centered support, Home Care Delivered helps ensure incontinence supplies are accurate, effective, and fully covered whenever possible.

For Health Plan Case Managers, this partnership helps simplify referrals, reduce administrative complexity, and ensure members receive the supplies they need to manage their condition confidently at home.

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